Video-Sharing Platform Rumble Buys 188 BTC for $17.1M

The video-sharing platform had previously announced plans to allocate up to $20 million to Bitcoin

Mar 12, 2025, 1:21 p.m. UTC

Nasdaq-listed video-sharing platform Rumble (RUM) has invested $17.1 million in bitcoin (BTC) adding 188 BTC to its corporate treasury, the company announced.

The purchase was made at an average price of $91,000 per coin.

The move is part of Rumble’s previously disclosed plan to adopt a bitcoin treasury strategy and allocate up to $20 million of its cash reserves to bitcoin. Rumble’s CEO Chris Pavlovski said the decision was part of its further involvement in the crypto industry.

“These holdings have the potential to serve as a valuable hedge against inflation and will not be subject to dilution like so

many overprinted government-issued currencies,” Pavlovski said in a press release.

The company added that future acquisitions would be contingent on factors such as market conditions, bitcoin’s price, and Rumble’s cash flow needs. Late last year, leading stablecoin issuer Tether took a $775 million stake in the video-sharing platform.

Shares of Rumble closed down 2.38% over the last trading session and were up nearly 4% in pre-market trading to $8.1.

Francisco Rodrigues

Francisco is a reporter for CoinDesk with a passion for cryptocurrencies and personal finance. Before joining CoinDesk he worked at major financial and crypto publications. He owns bitcoin, ether, solana, and PAXG above CoinDesk's $1,000 disclosure threshold.