Eyeshadow Is Back: Here’s How To Wear It in 2025

Courtesy of Moira Cosmetics

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When it comes to beauty trends, what goes around comes around.

In 2016, you couldn't go anywhere without seeing a cut crease. But after clean girl makeup entered the chat in the 2020s, intricate eyeshadow looks seemed all but extinct.

However, the pendulum has swung once more, and it appears that eyeshadow is back, back, back again.

From the unrecognizable makeup trend to the viral cold girl look, eyeshadow is having a major revival.

That being said, your decades-old Naked palette isn't going to cut it. You need some new eyeshadow in your makeup arsenal—and our shopping experts found tons of options that also happen to be super affordable.

When it comes to creating an eye look, the possibilities are endless.

You can keep it classic with a neutral-toned palette that's perfect for a smoky eye. Don't be afraid to add some glitter, either. A little shimmer on your lids, brow bone, or inner corner can make a big impact.

If you're a one-and-done kind of girl, you'll love the cream shadows we found from Moira Cosmetics and Jason Wu Beauty. Just swipe a single color over your lid and voilà! Your eyeshadow look is complete.

We also included an eyeshadow primer to help you achieve a long-wearing look that won’t budge.

Want to get in on the eyeshadow trend?

Keep scrolling to shop picks that will be adored by self-proclaimed beauty gurus and newbies alike.

You can never go wrong with a warm-toned eyeshadow like this one.

Boasting a mix of high-pigment mattes and shimmers, this palette has everything you need to create an eye look with just one product.

To make your eyeshadow look last all day (or night), you'll need a primer like this one.

The long-lasting formula will not only prevent creasing, it will also help

make colors pop.

At just $12, this eyeshadow palette with nine shades is an absolute steal.

Featuring a mix of shimmers and mattes, this is the perfect option if you love a cool-toned look.

Boasting a mix of neutral hues, this tiny-but-mighty palette is a major bargian.

It's ideal for eyeshadow newbies since each shade is marked with lid, crease, or highlight.

Looking for a one and done eyeshadow? This cream shadow pot is the answer.

Available in an array of shimmery shades, this buildable product is the definition of low-effort, high-impact.

Apart from the adorable heart-shaped packaging, this 12-pan palette has all the neutral, matte shades you need.

Whether you're going for a soft-glam look or a sultry smokey eye, this eyeshadow palette is sure to become a go-to.

Achieve an ethereal vibe with these easy-to-use cream shadows.

The doe-foot applicator makes it easy to swipe on, plus this product blends out seamlessly for an effortless eye look that delivers an all-day shine.

This eyeshadow primer creates the perfect blank canvas for any look.

Not only can it intensify shadow shades and keep them from creasing, it's also infused with vitamin E to help hydrate dry lids.

Available in 10 gorgeous shades, it doesn't get much easier than this shimmery shadow stick.

You can swipe it all over your lid or focus it on your waterline. Either way, your eyes will pop.

This 18-pan eyeshadow palette gives you the best of both worlds. 

From bold colorful looks to shimmery nude ones, there's no limit to what you can create with this palette.

With its long-lasting and highly pigmented formula, this liquid eyeshadow duo with a foil finish is a great option for those who want to keep their collection small.

Choose from five shades.