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The Ulta 21 Days of Beauty Sale is here, with everything 50% off for a limited time. You have just 24 hours to grab these unbeatable deals before they disappear—and most items will sell out even sooner.
Alix Earle uses this Benefit Cosmetics’ brow gel, Shanina Shaik loves the deep-conditioning Olaplex hair mask, and Tyler Cameron can't get enough of the eye serum that keeps him looking refreshed.
Plus, you’ll find amazing discounts on top beauty brands like Clarins, NARS, Anastasia Beverly Hills, Tarte, and Tula.
Whether you're stocking up on your go-to products or trying something new, now’s the time to save big on these must-have items. But hurry—these deals won’t last long, so shop now before they’re gone for good.
Ulta 24-Hour Flash Deals
Customer Ratings: 1,900+ 5-star Ulta reviews
Shoppers Say: "Makes my hair feel like literal silk. I have long, fine, bleach blonde hair (roots only bleached every 6-8 weeks for well over a year) that is the healthiest it's ever been, and I firmly believe it's due to OLAPLEX."
Clarins Double Serum Eye Firming & Hydrating Concentrate
Nicole Williams told E!, "I am in love with Clarins Double Serum Eye. I recently received it in a Poosh mailer and have been using it ever since. I apply it using a lymphatic drainage technique. It's quick, simple, and really helps with morning puffiness."
Tyler Cameron told E!, "I'm using the Double Serum for the face and the Double Serum for my eyes. I would say the Double Serums come with me everywhere. What I love about the Double Serums is that I'm done in two minutes. It's simple. If it wasn't this easy and quick, I wouldn't do it or I would try and struggle to be consistent. This is great for me. I'm in and out, feeling good."
Customer Ratings: 1,500+ 5-star Ulta reviews
Benefit Cosmetics Gimme Brow+ Tinted Volumizing Eyebrow Gel
Boost your brows in seconds with this tinted gel that adds natural-looking volume, fills in sparse areas, and keeps hairs in place all day.
Celebrity Fans: Alix Earle
Customer Ratings: 13,500+ 5-star Ulta reviews
Shoppers Say: "Way better than pencils or other products. Once you get the right shade, application is quick and easy. And, you don't look like you have put a bunch of product on your eyebrows. Looks very natural. My go-to!"
Customer Ratings: 9,600+ 5-star Ulta reviews
Shoppers Say: "This makes my lashes look so long, one of the best mascaras I've tried!"
Benefit Cosmetics Hubba Brow Brow Enhancing Serum
Boost your brows with this conditioning serum that nourishes, strengthens, and helps them look fuller and healthier over time.
Shoppers Say: "This works fast! I had a brow wax mishap and one was waxed too thin! I'm on week 4 and am seeing a great difference
in growth in both brows all over and the spot that was waxed too thin. It's working great. I started seeing hairs grow back within a week of use after my bad wax experience."
Tula 24-7 Moisture Hydrating Day & Night Cream
Hydrate your skin around the clock with this lightweight yet nourishing cream that delivers lasting moisture and a smooth, refreshed feel.
Customer Ratings: 3,200+ 5-star Ulta reviews
Shoppers Say: "This has been my holy grail for the past 2 yrs. In the summer I have oily skin and in the winter I have dry skin, it works perfect for both seasons. I am happy I changed my moisturizer to this! It's a game changer."
Anastasia Beverly Hills Beauty Balm Serum Boosted Skin Tint
Even out your skin tone with this lightweight, serum-infused tint that hydrates, smooths, and gives a fresh, natural-looking finish.
Shoppers Say: "FINALLY… I have been looking forever for a product that was light and buildable… but not foundation, that is too heavy, as I like the no-makeup makeup look... This product is amazing… it is so smooth, silky, and invisible yet evens out my skin tone and makes my skin look and feel amazing! "
Nars Afterglow Liquid Blush
Give your cheeks a radiant, natural-looking flush with this lightweight, blendable liquid blush that melts into your skin for a soft, dewy finish.
Shoppers Say: "This is my favorite liquid blush and pretty much the only one I buy anymore. I am fair complected unless i have a good spray tan to fake it. Behave and orgasm both work on my skin tone."
Beauty Bread Beauty Supply Baby-Soft Hair Conditioner
Get unbelievably soft, silky hair with this nourishing conditioner that smooths, hydrates, and leaves your strands feeling fresh and lightweight.
Shoppers Say: "It detangles my curls really good and makes my hair feel super soft. It smells great. It also works great on human hair curly wigs."
Supergoop! Every. Single. Face. Watery Lotion SPF 50
Protect your skin daily with this lightweight, hydrating SPF 50 that feels refreshing, absorbs quickly, and leaves no white cast.
Shoppers Say: "This is my go to sunscreen. Through prescription acne medication and having a baby this will always be my go to sunscreen."
Customer Ratings: 14,200+ 5-star Ulta reviews
Shoppers Say: "Love these pillow cases and the variety of colors! Never snag my curls! Highly recommended! Great price point. Even better when you get them on sale!"
BabyblissPro Professional High-Speed Dual Ionic Dryer
Shoppers Say: "It's very light and has a lot of power. I really like it."
If you want to do more celebrity-approved shopping, you'll love these picks from Madison LeCroy.
Courtesy of Shanina Shaik
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
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